ADAM FEJFAR
CASE STUDY
A premium digital experience for a luxury car detailing service. Redefining their online presence to convert visitors into loyal clients through trust, speed, and visual impact.
Vision Detailing offers high-end services like ceramic coatings and paint correction for luxury vehicles. However, their previous digital presence didn't reflect the precision of their work.
The goal was to create a website that felt as premium as a freshly detailed Porsche. We needed to build instant trust, educate customers on complex services, and streamline the inquiry process for high-value clients.
I analyzed local competitors and found that most detailing sites were cluttered and slow. We identified an opportunity to win on speed and visual clarity, focusing on "Before & After" transformations.
Designed a "Service-First" architecture. We ensured that pricing packages and service benefits were accessible within one click, reducing friction for potential customers.
Built using semantic HTML5 and optimized CSS3. I avoided heavy frameworks to ensure the site loads instantly on mobile networks, achieving a 95+ Lighthouse Performance score.
Deployed via Cloudflare Pages for global edge caching. Implemented local SEO strategies (Schema markup) to ensure Vision Detailing ranks for local Prague search terms.
1. Visuals are King: For service businesses, high-quality imagery combined with fast loading is the biggest trust signal.
2. Local SEO Matters: Technical implementation of JSON-LD Schema can significantly boost local visibility.
3. Simplicity Converts: Removing navigation clutter led to a more direct path to the "Contact" button.
